Here and Now

Grey's Global Chief Creative Officer, Gabriel Schmitt, has been selected to serve on the global jury of The International ANDY Awards.

Grey London has named Jai Kotecha as its new Chief Executive Officer, effective 15 January 2026. Kotecha joins from Ogilvy, where he served as EMEA Managing Director of Clients, leading PR, social and influencer work for major global accounts including WPP OpenX's partnership with The Coca-Cola Company.

Grey has announced a new leadership team for its U.S. studios, naming Agnes Fischer as U.S. CEO and welcoming Samira Ansari as U.S. Chief Creative Officer. The move unites Grey's New York and Cincinnati studios under one vision to drive growth and opportunity for clients and creative talent nationwide.

Grey New York has been appointed the global advertising partner for Mary Kay, the #1 Direct Selling Brand of Skin Care and Color Cosmetics in the World. The partnership marks a pivotal moment in the company's 60+ year history as it prepares to launch a global master brand campaign that will define its next era of growth.

We're excited to share that the Almond Board of California has chosen Grey New York as its new agency partner following a competitive review. This partnership is a meaningful opportunity to help shape the future of one of the world's most trusted and culturally relevant food brands.

Grey Hong Kong has taken home the Best of Show at the prestigious ONE Asia Creative Awards for Pantene “Pet Pit” — a campaign praised by judges as “one of the craziest ideas to ever wow a room full of seasoned creatives.”

Grey Mexico was named Mexican Agency of the Year and ranked fifth among the best creative agencies in Ibero-America at this year's El Ojo de Iberoamérica, the first and most prestigious international festival with a unique Ibero-American creative perspective. This remarkable achievement was underscored by the recognition of Alexis Ospina, CCO of Grey Mexico, as the Best Creative of the country.

Grey continues to lead the way in Famously Effective creativity, earning 17 awards at the 2025 London International Awards (LIA), including 5 Gold, 8 Silver, and 4 Bronze.

Next week, Grey is heading to Advertising Week New York 2025, and we're bringing the big ideas with us. From redefining what it means to be famous to teaming up with mascots and medical experts to take on cancer, and exploring how creativity thrives in the streaming era, we're showing how Famously Effective creativity breaks through, and makes a difference.

Comic Relief has appointed Grey London as its creative agency partner to redefine and relaunch the much-loved Sport Relief campaign ahead of its 2026 return.

We're proud to announce that Grey has been awarded People's Choice Network of the Year at the Creativepool Annual 2025 Awards, a recognition voted on by the global creative community.

A powerhouse leader, María joins from Publicis Groupe where she most recently served as COO of Leo MX, overseeing the successful merger and operation of Publicis WW, Leo Burnett, and Marcel Mexico. Grey Mexico CCO Alexis Ospina shared that her arrival marks a pivotal moment, “María's strategic vision and client-centric approach will be invaluable as we continue to push the boundaries of creativity.”

Grey wrapped up a strong showing at the 2025 Cannes Lions International Festival of Creativity with an impressive 22 Lions awarded across a wide range of categories, and in every region, underscoring the agency's global creative momentum and unwavering commitment to delivering Famously Effective work everywhere, all the time.

Grey is proud to announce that it has been named an honoree of Fast Company's 2025 World Changing Ideas Awards, alongside its client UNACEM. Recognized for its work on “Sightwalks,” the innovative tactile signage system created by Grey Peru, is transforming sidewalks for UNACEM/Sol Cemento.

Grey took home 6 pieces of metal at the 2025 CLIO Health Awards, one of the industry's top honors for creativity in healthcare, including 3 Grand Prix, 1 Gold, and 2 Silver across standout campaigns in the U.S, and Latin America.

Elvis Li, most recently General Manager at BBDO China, with a wealth of industry experience, has joined Grey China as President. Sarah Trombetta, CEO of Grey APAC, shared “Elvis has deep roots in the market and a fierce entrepreneurial spirit that clients can trust to lead them towards breakthrough creativity in a highly competitive, sales-driven landscape.”

Grey is proud to announce its appointment as global AOR for Circle K, one of the world's largest independent convenience store operators. This multi-year partnership tasks Grey with leading strategy and advertising efforts across Circle K and parent company Alimentation Couche-Tard's network of over 10,000 stores in the U.S., Canada, and Europe, to deliver a seamless, integrated approach.

Grey Germany has tapped Lucas Petermeier as President, ushering in a period of growth for the agency. Global CEO Laura Maness shared “Lucas' entrepreneurial spirit, holistic marketing expertise, and global perspective make him the ideal leader to guide our teams in Hamburg and Düsseldorf as we shape the future of Grey Germany.”

Grey had a standout night at the 2025 D&AD Awards, considered by many the worlds' most prestigious benchmark for commercial creativity, taking home an incredible 12 Pencils. These wins are a powerful reminder of what it means to deliver Famously Effective work on a global stage.

Grey delivered a standout performance at this year's One Show, one of the world's most prestigious award shows in advertising and design, with Famously Effective work from across the globe earning widespread recognition. From purpose-driven innovation to immersive brand storytelling, Grey's campaigns demonstrated the power of creativity to spark real-world impact.

The International ANDY Awards, the first show of the year and one of the most sought-after awards for creative excellence in advertising, awarded Grey with four Gold ANDYs at the 2025 celebration.

Grey Malaysia has been appointed brand agency partner for CelcomDigi Berhad, the country's largest telecommunications company. The win follows a competitive pitch and marks a major milestone as CelcomDigi ramps up its next phase of growth.

Building on the success of 2024, which saw Grey London outmaneuver top-tier agencies to capture highly sought-after accounts such as Tourism Ireland and the Energy Networks Association, Conrad Persons is elevated from President to CEO of the studio.

“Bringing together the proven leadership of Anusha Shetty with the creative vision of Harsh, whose experience spans the spectrum from cutting-edge AI-driven technology solutions to time-tested traditional advertising, sets Grey India up for an exciting future,” said Sarah Trombetta, Chief Executive Officer, Grey APAC.

“2024 was a phenomenal year for Grey Health New York, and Bruno's arrival was a key catalyst for that success,” shared Marc Lanouette, Global Chief Executive Officer of Grey Health about the appointment of Bruno Rebelo to Chief Creative Officer of Grey Health NY. “From the moment he joined, his creative vision and leadership have been instrumental in elevating our culture, our work, and driving unprecedented results for both our clients and for the agency.”

“Building an inclusive workplace is an ongoing journey,” says Global CEO Laura Maness. “While we're not where we want to be, this recognition fuels our drive to keep moving forward with purpose. We're proud to be acknowledged for our progress.”

Following a multi-stage pitch, Fressnapf | Maxi Zoo has named Grey Germany its lead agency, tasking them with strategy, creative development, and all cross-border awareness and marketing campaigns. Succeeding Serviceplan, Grey will chart the creative course for the pet supplies leader, which operates over 2,600 stores across 13 European countries, in all markets and channels.

Embarking on its next phase of growth, Grey has tapped Agnes Fischer CEO of its flagship studio. She was most recently President at BBH USA. Agnes' appointment follows the recent news of RG Logan stepping into the role of Chief Strategy Officer and is teamed with Chief Creative Officer, Thiago Cruz. The trio forms Grey New York's revitalized executive leadership team tasked with driving value for clients through creative excellence.

Grey New York and New York Festivals are shaking things up with the launch of Rough Cuts with Thiago Cruz — a no-holds-barred podcast diving into the creative moments that make (or break) game-changing work.

Grey has been selected as the lead agency for Corona in Brazil. This partnership builds on the agency's much buzzed about “For Every Golden Moment” platform, created for Corona Cero, the first-ever global beer sponsor of the 2024 Olympic Games. This further demonstrates Grey's expertise in bringing Famously Effective ideas to life for one of the most iconic global brands.

One of London's most successful creative minds, Helen Rhodes, has been appointed Chief Creative Officer of Grey London, where she will oversee the agency's creative and design team, and work alongside leadership to shape the strategy and direction of the studio. Helen, who has won at every major international awards show, hails from BBH London.

We're pleased to announce the launch of Grey Rising, a global initiative that tackles the underrepresentation of women in senior creative roles. This program is designed to equip women-identifying creatives with the tools, mentorship, and opportunities to excel at the agency and lead across the industry.

After a competitive review, Tourism Ireland has appointed Grey to develop its global creative work. Tourism Ireland's role is to grow the value of overseas tourism to the island of Ireland by marketing effectively across 13+ overseas markets. The organisation was looking for an agency with a track record of influencing audiences across languages and markets, while working effectively also with partners on the island of Ireland.

Grey New York is closing out 2024 with a bang, with the appointment of RG Logan as Chief Strategy Officer, effective November 18. RG arrives with a stellar reputation for brand innovation, having led the iconic Truth campaign, which was hailed as one of the top 10 most influential campaigns of the 21st century. He's ready to steer strategy for clients including Applebee's, Modelo, Haleon, Las Vegas Convention and Visitors Authority, and more.

Grey has strengthened its Global Creative Leadership Team by adding former Global Operations Director at JOAN, Emma Tonetti, as Global Head of Creative Management. Additionally, Grey LATAM's Chief Reputation Officer, Florencia Kessler, has been promoted to the new role of Global Creative Reputation Partner.

The London International Awards (LIA), one of the world's most prestigious Global Award Shows, and part of the WARC Creative 100 Rankings, in its tradition of a total focus on creativity, revealed its 2024 Global of the Year winners — with Circus Grey, Peru, taking top honors as Global Design Company of the Year.

A transformative force in the Latin American advertising landscape, Carolina Bruzzone joins Grey Argentina as Chief Strategy and Marketing Officer. She is known for dramatically enhancing the effectiveness of the agencies she's led and brings a proven track record of strategic success to her new role.

MvVO ART, the creator of the AD ART SHOW and a leader in innovative platforms for emerging artists, proudly announced the winners of the 7th edition of AD ART SHOW at an exclusive reception at OUTFRONT Media in New York City on October 17th.

To further strengthen and develop Grey's data strategy practice to drive value for clients, Grey has announced the promotion of Beth Rolfs to Global Chief Data Officer. With a focus on integrating standard practices around new technologies, including applied and generative AI, Beth will help to streamline processes and improve efficiency, decision-making, and campaign success.

At the 2024 Cannes Lions International Festival of Creativity, Grey was honoured with a Grand Prix and 6 Gold Lions at the esteemed ceremony. Grey's total metal count also includes 4 Silver and 6 Bronzes, for a final 17 Lions.